UX Content Strategist, Nationwide: 2022 – present

• Write, design, and edit UX content for a variety of products across Nationwide's UX Enterprise Innovation team, including product flows, modals, buttons, and landing pages
• Enhanced content experiences leading to 20% increase in CTR and record engagement in new product features
• Oversee content strategy and writing style consistency for several projects simultaneously
• Lead naming brainstorms for new products and features
• Align marketing materials with in-product experience and features
• Collaborate with UX designers, researchers, and product managers to develop hypotheses and brainstorm potential user solutions
• Create and refine design concepts and value propositions for user testing and research

Senior Content Writer, Root Inc.: 2021 – 2022

• Conceptualized creative direction for launching Root's innovative, telematics-based car insurance product in three new states
• Wrote all copy and upheld brand standards for 50+ top-of-funnel assets for growth channels, particularly through paid social media and YouTube
• Conceived and executed a customer-first, benefit-driven content strategy for redesigning Root's homepage
• Discovered A/B testing opportunities to improve customer experience and increase conversion
• Collaborated with 5 to 20 other creatives at a given time, including art directors, video producers, and designers, to pitch campaign concepts to stakeholders
• Developed creative copy for 25+ different types of tactical efforts to support marketing team, such as web updates, UX content, emails, direct mail, and more

Marketing Communications Specialist, Nationwide: 2019 – 2021

• Created key messaging for dozens of campaigns supporting brand awareness, UX, and product development efforts
• Managed copy for 50+ ads and materials affiliated with sponsorships, including the Columbus Crew SC and Minor League Baseball
• Ideated core positioning and named features for new business initiatives, such as the Partner Portal, helping Ford, Amazon, and other companies work with Nationwide to generate thousands in new revenue
• Implemented keyword research and SEO best practices to write new web content and blog posts
• Revised pieces across all platforms to ensure consistency with brand guidelines

Senior Writer, Nationwide: 2014 – 2019

• Marketed Nationwide's range of products to thousands of financial professionals and insurance agents countrywide
• Crafted campaigns boosting Nationwide's presence at national conferences, connecting with 30,000+ financial professionals
• Streamlined technical financial and insurance collateral into informative, customer-focused content

Freelance Writer, Various Publications: 2013 – now

• Reported on culture, music, and nightlife for weekly magazine Columbus Alive, reaching 30,000+ readers
• Provided blog content for Columbus' tourism office Experience Columbus, highlighting the city's coffee scene to incoming tourists
• Served as a freelance reporter for Sprudge (sprudge.com), delivering coffee news to thousands of regular readers